what do you think about trend?

how we get and how it work among us?

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i just read the above mentioned point from trendwatching.com, a web site i usually go and grab some interesting idea stuff.

as the website is identified itself in term of ‘trend watching’ also announce the trend and sell the in-depth information to the company who want to know the latest trend or this kind a stuff. moreover, the trend ideas could also classified in to several categories.

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Interesting, but… how can i trust these information?

it’s one of the first ideas came up when i first went to the website.

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browsing on them let me found out what i questioned…

The Springspotter Network consists of more than 8,000 global business and marketing-savvy spotters, who recognize a new business idea when they come across one. A vibrant mix of cool hunting, new business ideas and trend spotting, findings are sent to our team of researchers and editors, and may be featured on sites like Springwise new business ideas or trendwatching.com. Anyone can join, and accepted contributions get rewarded with cool gifts. More…

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from this point, yet another social-networking term is generated?

thus, the notion and ideas of ‘social-networking’ could be used wherever, whatever and any others purpose

not only hi5, facebook, myspace, youtube, and so on.

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also, “the world is flat” and “the tipping point” let me think about this web site as a tools for create a infection and epidemic phenomenon.

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in my opinion, there are many way to generate interesting content in order to attract the web audiences.

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how can PR people (as well as marketing) using these ideas to gain consumer insight?

as well as using new-media tools to generate others type of web content?

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realising and utilising the new media,

then… the opportunities are out there