in typical day, we make conscious decisions to eat, drink buy or wear particular product or labels.

it seems like the impact of branding on our society has been enormous.

brands and branding are all around.

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“Branding, in all its shapes and forms,

comes down to how an organisation present itself ,

and more importantly, how its audience perceives it.”

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product and service remains essentially the same.

Branding is branding, weather it’s online or offline.

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“it’s about being able to establish a set of values and a set of behaviours that support your brand

and making sure that everyone experiences this.

The web is just another way of communication with your audience.”

says Neil Svensen, co-founder of UK-based brand design consultancy Rufus Leonard.

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in my opinion…

even internet comes to our typical lifestyle, changes some aspects in our ways of life,

as we, the marketer or pr practitioner,

can we say that… it has proved to be a the best bridge between brand and consumer, a cheapest and easiest way for companies or any kind a businesses to communicate with their customer.

but… the essence itself hasn’t changed that much.

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coz a great idea remains a great idea.

even it’s conveyed by any different types of mediums.

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like these admired brands

focus on cafe’ atmosphere as much as quality and taste of coffe.

เน้นการสร้างบรรยากาศในร้าน พอๆกับคุณภาพของกาแฟ

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create the sense of proud as well as provide the high quality and best guarantee.

ให้ความสำคัญกับความภาคภูมิใจของผู้ใส่ ไม่น้อยกว่าความเที่ยงตรงของเวลา

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make its hardware design unique and full of creativity as well as improve its software capabilities.

เน้นการออกแบบ Hardware ที่สวยงามและมีเอกลักษณ์ ควบคู่ไปกับประสิทธิภาพของ Software

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coz between the line… ideas are all around