may i have my coffee 2.0?

do you like coffee?

what’s your most favorite cup? hot? ice? blended? cream? caramel? and so on…

as i am a coffee consumer which create an average coffee consumption to reach (at least) 3 cups per day.

obviously, i prefer to make and serve my own favorite cup at home as well as having my best selection at a cafe’.

.

Hello Strabucks, can i have my coffee?

(hot, less sugar, more espresso shot,

and umm… but instead of having it with a muffin or pastry,

it much better if you could serve it with my favorite magazine,

or can i twittering while i sipping? … )

.

yes why not… here is the place for “Your Ideas. Your Starbucks.”

Mystarbucksidea.com

You know better than anyone else what you want from Starbucks.

So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it.

Share your ideas, tell us what you think of other people’s ideas and join the discussion.

We’re here, and we’re ready to make ideas happen.

.

fortunately, one of the most admired global brand answer my question.

with a concept that tend to generates more than customer satisfication.

here are some concepts from this project which i could learn as PR and new-media implications.

• it’s such a way of doing customer engagement : customer is the key focused on every business and today’s customer spent much more time to serf the cybersphere, also the communities in social-networkings is now happened as a typical lifestyle.
• why don’t change the customer complains in to business ideas? is this feel much better?
• vote system could be a way to manage all of the ideas (even they’re good or not) as well as a way to creating buzz word or viral marketing.
• also, could it be an (active) online customer database?
• not only the ideas on coffee or its products, but including much more ideas range from customer experience such as store atmosphere, service, to the social responsibility or community involvement.
  

.

due to the concept of web2.0 which firstly mentioned by Tim O’Reilly

“facilitate creativity, information sharing, user collaboration”

.

for my next time order at Starbacks,

could i have my coffee2.0, please?