while i was sleeping

be here now, the end of 2nd semester. we ( LeedsMet Student07/08 ) are in a periods of time which we really need to get pass as soon as possible. also, we do need time for well sleep in our warm bed.

but… while we was sleeping, time was flying. (tons of assignments are still awaited to be done.)

.

from above feeling… instead of made me continue feel asleep, it awake me and let me ready to moving forward. by reminding me about one of my all time favorite book.

“The World is Flat”

the author use this view that world as flat or level as a metaphor to describe the recently global competition, where all competitors have an equal opportunity.

“The playing field is being leveled”

here is one of the notions which this book show us about the 10 great levelers…

1. Fall of the Berlin Wall

2. Netscape IPO

3. Work flow software

4. Open-sourcing

5. Outsourcing

6. Offshoring

7. Supply-chaining

8. Insourcing

9. In-forming

10. Wireless

—————————————————-

the last two points which concern about the internet and technology was suggested by the author…

• In-forming “Power searching allowed everyone to use the Internet as a “personal supply chain of knowledge.”

• Wireless “Like “steroids,” wireless technologies pumped up collaboration, making it mobile and personal.”

.

and here’s what I’ve learned from PR and New-Media class

that relate to those above changed.

• 37% of all Americans who go online were engaged with user-generated content.
• 40% of the stories are written in blogs by non-journalists
• Nearly 31% of stories originated on sites such as YouTube and Technorati that also offer citizen-generated content.

(data from the Interview conducted by PEJ researcher David Vaina, January 10, 2008.)

coz we now in the era which affect from a massive shift in the distribution methods of the media. also moving forward with the continuously change of new media development.

for instance,

• Digital radio has led to more stations and better coverage of the country. also, podcasts are created in different kind of contents.

• in term of hardwares and gadgets, this high competition market led the global hi-tech brands develop their product performances such as provide the customer with smaller and practical. also, offer the technology which Internet connection is anywhere so that we are now can read and write blogs, articles etc on the move.

.

coz “The playing field is being leveled” says globalization guru

Thomas Friedman

.

we should not sleep too long…

coz, not only the assignments are awaiting for us, but also there are many things could be learned and shared with the others. from UK to Thailand, my hometown… it’s not that far.

.

then, we can reach the same opportunities and absolutely compete in the same flatten world.

.